The Challenge
SXSW London wasn’t just another festival. It was a citywide ecosystem- hundreds of sessions, 79 venues, and 25,000 attendees moving through six days of nonstop programming. Every moment was connected: a badge scan at one venue triggered access at another; an update in one schedule changed the flow for thousands.
The challenge wasn’t size. It was synchronization. The organizers needed one platform that could connect ticketing, access, communication, and discovery—so guests could move effortlessly and teams could stay in command of every detail. Anything less risked fragmentation, delays, and a disjointed experience.
Solutions
Smart Ticketing & Access
Blink Shop powered over 35,000 ticket sales through its integrated eCommerce suite, handling payments, couponing, and fulfillment. Blink Access managed live verification, badge printing, and instant venue entry, keeping queues short and guest flow continuous.
Unified Festival Command
ExperienceOS served as the event’s operational core. From one dashboard, organizers published content, updated sessions, and monitored real-time analytics across 79 active venues. It gave teams clarity, control, and the agility to adapt instantly.
Personalized Journeys
The Event App transformed complexity into clarity. Smart onboarding captured each attendee’s goals and interests, generating curated schedules, trending sessions, and artist recommendations that felt individually crafted.
On-Site Harmony
The Blink Ops App connected on-ground teams, providing live visibility into guest movement, capacity, and logistics. Staff could act in real time, resolving issues before they surfaced and ensuring every moment stayed in sync.
25,000+
active users engaged with
the Blink App.
386,000+
sessions added to
personal schedules
100,000+
session check-ins
with 100% uptime
Zero
technical failures, with Blink teams integrated on-ground and remotely
20,000+
badges
printed onsite
79 venues
Seamless, real-time coordination across 79 venues
I attend countless events, but this was the best one I’ve ever been to—and the best event app I’ve ever used. I loved the bios and insights; I’ve never seen anything like it. We have a 300-person event next year, and we need this.
- Sportico World Summit Guest
Everything was spectacular. This was the best hospitality, and I even told the host that you should be handling all of the events if they could match this level of excellence—because they never are this good.
- Sportico World Summit Guest
It’s one thing to talk about Blink…another to see it in action.
